BRAND & PRODUCT DESIGN
SCHORSCH’S unifies Franconian food under one brand. A new product experience from Franconians to Franconians with striking and bold design. Homeland as the brand’s core. Focusing on the most important values: regionality, healthiness and exclusiveness.
ROLE Consulting & Design
COLORS & PATTERNS
BOLD & STRIKING
Vibrant color assignments for the five final products. The whole product series is made of basic and secondary colors. For each individual product there is a black and white pattern.
Distinctive states of SHORSH and brief description. SHORSH is a pithy Franconian, clever, early adopter in his mid fifties. The brand embodies his character.