SCHORSCH’S
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SCHORSCH’S

BRAND & PRODUCT DESIGN

SCHORSCH’S unifies Franconian food under one brand. A new product experience from Franconians to Franconians with striking and bold design. Homeland as the brand’s core. Focusing on the most important values: regionality, healthiness and exclusiveness.

ROLE  Consulting & Design

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DESIGN THINKING

INTERVIEWS & RESEARCH

Some people were interviewed about their buying behavior and documented their environment.

BRAND STRATEGY

Homeland is the brand’s core. The three most important brand values are regionality, healthiness and exclusiveness. The outer circle describes further brand facets.

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COLORS & PATTERNS

BOLD & STRIKING

Vibrant color assignments for the five final products. The whole product series is made of basic and secondary colors. For each individual product there is a black and white pattern.

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POSTERS

CHARACTERISING

Distinctive states of SHORSH and brief description. SHORSH is a pithy Franconian, clever, early adopter in his mid fifties. The brand embodies his character.

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